Rob Auger
Opinion
05 February 2021
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By this point we're all well aware that the third-party cookie is no longer a sustainable mechanism for targeting, tracking and measurement in digital marketing. A combination of user-privacy concerns and mounting legislation have prompted browsers to announce they are stopping the use of third-party cookies, driving the need for marketers to adapt. It’s actually been a year since Google announced its plan to phase it out of the Chrome browser by the end of 2021.
